Other operations
In Quality management, we focused on supporting changes in production and product development, such as the introduction of a new blood bag system, the start of bacterial culture for platelet products, and the process for new products manufactured at the Advanced Cell Therapy Centre. Our quality experts also supported the development of digital systems and data protection, taking into account the requirements of the NIS2 cybersecurity directive. The operations of the Blood Service are regularly assessed by both the authorities and accreditation bodies. In 2025, there were a total of 10 external operational inspections and audits.
In digital services, we launched key change projects as part of our Digi 2030 programme. The cloud migration of the blood service chain’s information systems began with an analysis and planning phase. ICT infrastructure services were transferred to Elisa Oyj on the basis of competitive tendering. The reforms strengthen the operational reliability of the Blood Service’s critical services and support strategic digitalisation development.
In communications and marketing, we focused on recruiting new blood donors and encouraging existing blood donors through social media, events, campaigns and partnerships, for example. One of our communication themes was the ‘Wonderfullu Easy’ campaign, which featured several public figures. Many social media influencers also highlighted the importance and ease of blood donation on our behalf. At the end of the year, 551 workplaces had introduced the Blood Donation During Working Hours certificate.
Our website had 765,000 unique visitors, and we developed the site for multilingual content, campaigns and emergency communications, among other things. More than 280,000 users took the ´Can I donate?´ test on our website.
We continued our close cooperation with the authorities and our partners in contingency planning and preparedness. We participated in the Finnish Red Cross’s preparedness exercise and the Taisto digital exercise. We practised the operation of the entire blood supply chain in the event of a widespread communications failure and also participated in major accident exercises organised by central hospitals in welfare areas.
We were actively involved in regional preparedness activities under the ELVAR programme and in seminars, training and cooperation events organised by various authorities and security actors. We also continued our close cooperation with the national and regional preparedness organisations of the Red Cross.